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Aditya Birla Fashion and Retail Ltd (ABFRL) to buy controlling stake in Bewakoof.com

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  E-commerce startup launched in 2012 by Prabhkiran Singh and Siddharth Manot 

Bewakoof.com is well known for creating  Fun,  Light-hearted,  Quirky designed  Everyday apparels for 16-34 age group youth

* Bewakoof has sold more than 2 Million products *Served 6 Million customers so far * It has 150K subscribers *Revenue Rs 250 Cr

Aditya Birla Fashion Retail Ltd (ABFRL) will spend around Rs. 100 Crores to take controlling stake in Bewakoof.com

ABFRL stock was trading at 304 and chart was weak when the news came. It can be bought only after crossing 320 level said Rajesh Palvia

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Stocksbaazigar feels ABFRL stock is overvalued and has good support near 230-250 zone. Wait for correction if you want to buy.